If you’re involved in the new car industry, January is always an exciting month, culminating in the North American International Auto Show (NAIAS). The show itself presents two major awards—the North American Car and Truck of the Year awards. This year, going into the show, the new Ford F-150 already has some great momentum towards winning that award.

The F-150 just won a Best Truck of the Year award from the Detroit Free Press, which is especially telling since NAIAS also takes place in Detroit. The F-150 has been the best-selling, most popular full-size truck in America for almost four decades, and this new truck will likely keep it ahead of the competition. It features an aluminum body, which results in a stronger, lighter, and more efficient truck than ever before.

That triple threat adds up to an extremely powerful, valuable, and capable vehicle—which is to say, it’s definitely the truck of the year, and we look forward to seeing the F-150 win the big award later this month. If you’d like to see the truck yourself, come visit us here at Gurley Motors today.

Truck of the Year

New F-150 Earns Truck of the Year Distinction from Detroit Free Press

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