Recently named the Best Overall Truck Brand in the world, Ford is on a roll. In a recent study by Kelley Blue Book (KBB), results concluded that Ford is seen by consumers around the world as the top pickup brand available. With record-breaking models like the F-150, it comes as no surprise.

The KBB Brand Image Award is given for three categories, luxury, non-luxury, and truck. According to Ford, this is the sixth year Ford has won the award, proving just how incredible the new F-150 really is. Besides the new lightweight model, new customers were also impressed by the Super Duty F-250 and the F-350, both of which helped to clinch the award.

“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

The new F-150 has great power, handling, and fuel economy thanks to innovative lightweight design and engineering. So far the model has also won such awards as the Motor Trend Truck of the Year, the North American Truck of the Year, and the Detroit Free Press Truck of the Year among other awards.

KBB Brand Image Award

Ford Takes Home KBB Brand Image Award for Truck Segment

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